Pace University NYC
Brand Marketing Team
Students Area Of Interest
Media Planning
Lola Beber
Senior at Pace, double majoring in Advertising & IMC and Digital Marketing. She served as President of the Brand Marketing Team, and was both a presenter and co-director. She has gained social media marketing and content creation skills as the Co-Founder and CMO of a service project. Lola serves as a Brand Marketing & Strategy intern at Spectrum Reach, where she is leveraging her skills in copywriting, communication plan development, and brand strategy. She has a passion for turning data into creative and successful campaigns.
Bri Caceres
Junior at Pace, majoring in Advertising & IMC with a minor in Fashion Marketing. She was a member of the Media department. Bri has interned and taken on leadership roles at Feeding Westchester, Superdry Co., and Sigma Delta Tau. She has strengthened her time management and analytical skills while learning to work with different target markets and international brands. Bri hopes to utilize her media and marketing skills within the fashion and beauty industries with aspirations of working in Global Marketing in the future.
John Furtuna
Advertising & IMC graduate with a minor in Arts & Entertainment Management. He was a member of the Creative department. He has gained experience interning at a PR agency for indie films, a performing rights organization, an artist management company, and a not-for-profit cannabis organization. He has taken classes such as Managing Creativity, Arts & Entertainment Management, and Advertising Strategy & Creativity. He is passionate about the entertainment industry and supporting creative people and projects, and hopes to continue working on exciting projects in the future.
Zoila Mendez
Junior at Pace University, majoring in Advertising and Integrated Marketing Communications with a minor in Graphic Design. She was a part of the Media department on the Brand Marketing Team. Her experience on team has inspired Zoila to pursue a career in media planning and buying in the future. In addition to her academic pursuits, Zoila also works at Estee Lauder Companies, where she has gained experience and knowledge of the beauty industry including marketing strategies and consumer behavior.
Ethan Wu
Advertising & Integrated Marketing Communications graduate. He was part of the Creative department. Ethan has gained valuable experience through an internship at Kurt Adlers where he led an ad campaign on Pinterest. He is interested in marketing sports, entertainment, and food. Other than the work related to marketing, he has also been a coach and manager at the New York Badminton Center, running the club’s Manhattan branch and making connections with their customers.
Kaylie Shapiro
Advertising & IMC graduate. Kaylie was the Executive Media Director of the Brand Marketing Team. She oversaw the entire development of the media strategy, including paid, owned, and earned media tactics. After developing a range of marketing and media skills on the Brand Marketing Team, Kaylie wishes to work for an advertising agency and pursue cosmetic marketing down the line. Kaylie currently works in event marketing at Comarch, an international technology and software company.
Esha Tottempudi
Advertising & Integrated Marketing Communications graduate who served as the Executive Director of Account Planning on the Brand Marketing Team. Esha has a passion for Consumer Research and Strategy as seen through her previous internships at FootLocker, Hollister Co., Nest Fragrances, Spectrum, Casting Coin, Ellan Media and Lorem Ipsum. She has developed research tactics, data analytics, trend forecasting, and copywriting skills. Esha is interested in the sports and fitness industry where she hopes to apply all the skills she has learned at Pace.
