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2016 - Snapple 

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Challenge: To develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world advertising challenge currently faced by Snapple. Dr Pepper Snapple Group based in Plano, Texas, is the third largest non-alcoholic beverage company in the US. 

Business Goals and Objectives: This year’s campaign objective will be to develop a fully integrated marketing campaign for Snapple as it looks to grow household penetration. 

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