Pace University NYC
Brand Marketing Team
Students Area Of Interest
Creative
Lola Beber
Senior at Pace, double majoring in Advertising & IMC and Digital Marketing. She served as President of the Brand Marketing Team, and was both a presenter and co-director. She has gained social media marketing and content creation skills as the Co-Founder and CMO of a service project. Lola serves as a Brand Marketing & Strategy intern at Spectrum Reach, where she is leveraging her skills in copywriting, communication plan development, and brand strategy. She has a passion for turning data into creative and successful campaigns.
Bruce Macchione
Advertising & IMC graduate. Bruce was the Creative Director of the Brand Marketing Team. He strived for excellence while also exploring new avenues of creativity. Through the Brand Marketing Team and the challenges he faced, he developed a true passion for the world of advertising and the process behind the creative side of the industry. Bruce Macchione has a special way of looking at things that shows in his ability to turn ideas into reality and his talent for using language effectively.
Rachael Schneider
Senior at Pace University, majoring in Advertising & IMC. She served as the Associate Director of the Creative Department for the Brand Marketing Team. Her goals to work within creative in the advertising industry have been ignited by the Brand Marketing Team and she looks forward to working in the field upon graduation. She plans to apply her skills and experiences gained as a Marketing Teaching Assistant, a manager of an integrated marketing lab on campus, and at marketing internships in the professional world.
Anna Wilke
Digital Marketing graduate with a minor in Graphic Design. Anna held a position in the Creative Department and was also a presenter. During her time at Pace, Anna gained valuable marketing and digital design skills through numerous internships and coursework and is excited to apply these skills to a position in the digital marketing industry. Outside of the team, Anna worked as a Resident Assistant and participated in Student Government, holding the senate position of Senior Class President.
Ethan Wu
Advertising & Integrated Marketing Communications graduate. He was part of the Creative department. Ethan has gained valuable experience through an internship at Kurt Adlers where he led an ad campaign on Pinterest. He is interested in marketing sports, entertainment, and food. Other than the work related to marketing, he has also been a coach and manager at the New York Badminton Center, running the club’s Manhattan branch and making connections with their customers.
