top of page

2025 - AT&T

image.png

Challenge: We were asked to leverage AT&T’s tagline, Connecting Changes Everything, to build brand love and increase the relevancy of a 150-year-old brand amongst Gen Z.
Budget: $50 - $75 Million
Timing: Campaign to run during the 2026 calendar year.

coming.jpg

Anyone interested in reviewing the campaign plans book or dress rehearsal for this campaign should contact Professor Conrad Nankin (cnankin@pace.edu). Please indicate your reason for wanting to review the material.

bottom of page