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2013 - Glidden 

Glidden_Paint_Logo.jpg

Challenge: Develop a $10 million dollar, national, fully integrated marketing campaign to run from May to September of 2014. The focus of the campaign being Glidden Brilliance paint, sold exclusively at Walmart and being directed towards Simple Solution Do-it-Yourselfers designed to increase Glidden and Walmart DIY paint market share.
- Target: Renting DIYer Shoppers, Make it My Own: “The Nifty Thrifties” | Current Walmart Paint Shoppers, Family Focused: “The Modern Family Mothers” | DIYers Shopping Walmart Home, but not Paint Routine Maintenance & Decor: “The Room-to-Improvers”
- Timing: May 2014- September 2014
- Budget: $10 million
- Tagline: A Room Worth Sharing

Business Goals and Objectives: Create an integrated campaign that closes the perceptual gap between Glidden Brilliance and Walmart by raising awareness and consideration. Inspire brand integration that turns existing Walmart customers into loyal Glidden customers. Increase foot traffic to the paint section at Walmart, while simultaneously increasing both Glidden and Walmart DIY paint market share.

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