Pace University NYC
Brand Marketing Team
Campaign
Team Members
Talia is a senior at Pace University, majoring in Advertising and Integrated Marketing Communications. Talia served as President of the Brand Marketing Team where she oversaw all departments (Account Planning, Creative, Media), acted as editor in chief of a 12-page plans book, and presented at the American Advertising Federation’s National Student Advertising Competition. Talia has gained immense skills through the Brand Marketing Team in strategy, experiential marketing, leadership, and more. During her time at Pace University, she gained experience through a brand strategy internship and work as a marketing coordinator. Talia has a passion for all things marketing and is beyond excited to immerse herself in its world.
Talia Littman
President
Ameerah Karim is a senior at Pace University majoring in Advertising and Integrated Marketing Communications. They served as the Chief Operating Officer, Presentation Producer and a member of the media department. In these roles she was responsible for ensuring operational excellence throughout the campaign development process, liaising between the creative department and the presentation team on prop creation and working with the media department to develop a paid media strategy. Their position on the Brand Marketing Team has strengthened her skills in leadership, ideation and media planning. With her passion for DEI, she plans to leverage this interest in a cultural marketing facet of the advertising industry, preparing her for the future of cultural advertising in the professional world.
Ameerah Karim
COO
Zhenya (Yevgen) Naydonov is an Honors senior at Pace University majoring in Digital Marketing with a minor in Business Analytics. Zhenya served as the Executive Director of Account Planning, Research, and Consumer Insights and the Concept Test Director on the Brand Marketing Team. In his roles, he was responsible for collecting and analyzing both primary and secondary data, where he applied his knowledge in Qualtrics, Excel, and MRI Simmons to derive data-driven insights that supported the campaign’s strategy and evaluation of its effectiveness. Zhenya has a passion for consumer research, data analytics and strategy, as seen through his internships at GAOTek Inc., Page Society, Karp Strategies, and Open Road Integrated Media Inc. During these internships, Zhenya acquired vast amounts of experience across SEO, email marketing, CRM, marketing research, paid media buying including LinkedIn ads, Meta Ads, Google Ads, web & visual analytics, HTML, Tableau, trend forecasting and client analytics reporting on paid media performance analysis. Outside of work, Zhenya has served as the Chairman of Global Brigades, Director of Events at Pace Advertising Club, Lubin Ambassador, and Honors College mentor. He is interested in the tech, research, and media industries, hoping to help his future employer make an impact after graduation.
Zhenya Naydonov
Account Planning: Executive Director
Antonina Tudisco is a Senior at Pace University majoring in Art (BA) and double minoring in Graphic Design and Special Events Marketing. As the Co-Executive Director of the Creative Department, she was responsible for overseeing the creative vision and executions for the campaign. Her goals to work within creative marketing and graphic design have been heavily influenced by the Brand Marketing Team where she strengthened those skills, and she looks forward to working in these fields upon graduation. In addition, her work as a Freelance Graphic Designer and a Graphic Design Intern, as well as her product development skills gained through her current internship will enable her, when combined with her experiences on the Team, to enter the professional world as a valuable asset within her career.
Antonina Tudisco
Creative Department: C0-Executive Director
Richelle Fatalo is a rising senior at Pace University working towards her bachelor’s in advertising and Integrated Marketing Communications with a minor in Fashion Marketing. As Co-Executive Director of the Creative Department, she oversaw the creative fundamentals that were put into the campaign while helping to construct the creative framework of the vision. Her position on the Brand Marketing Team highlights her goals and aspirations of working within creative marketing as she seeks opportunities upon graduation. The team has shaped her into a young professional by enhancing her skills and knowledge within the advertising field. With previous experience as a marketing director for a student run magazine along with a marketing and social media internship, she intends to combine her skills, knowledge, and experience to succeed in the professional world.
Richelle Fatalo
Creative Department: C0-Executive Director
Daniel Gomez is a senior at Pace University, pursuing a major in Advertising and Integrated Marketing Communications, complemented by a minor in Fashion Marketing. Serving as the Executive Director of the Media Department, his core responsibilities included analyzing primary and secondary research to develop an effective strategy encompassing paid and owned media. This strategy also integrated innovative experiential events tailored to engage the campaign's target audience and generate owned media. Throughout his time in this role, Daniel adeptly merged his creative abilities with analytical acumen to yield results that not only aligned with the campaign's core concepts but also fostered meaningful engagement with the target consumers, ensuring a lasting impact. His involvement with the Brand Marketing Team, coupled with his educational background, has prepared him to establish a marketing career in the luxury and fashion industry that he is passionate about.
Daniel Gomez
Media Department: Executive Director
Payton Wichman is a Senior at Pace University, majoring in Advertising and Integrated Marketing Communications with a minor in Fashion Marketing. In addition to being a Co-Director of the Presentation at the National Student Advertising Competition, Payton served as the Director of the Owned Media department as well as a member of the Account Planning, research, and consumer insights department. In these roles, she conducted and analyzed primary and secondary research and developed paid, owned, and earned media ideas to maximize the reach of the campaign. She was able to use her previous internship experience with event planning and social media marketing to effectively execute these ideas. Her goals to work in Media marketing have been heavily influenced by the Brand Marketing Team where she was able to strengthen her analytical and creative skills. She is eager to harness all the skills she learned through working with a team of hard-working individuals and apply them to her future experiences in the professional world.
Payton Wichman
Director of Owned Media
Danaley Silan is a Senior at Pace University in the Pforzheimer Honors College. She is double majoring in Advertising and Integrated Marketing Communications and Arts and Entertainment Management and minoring in Special Events Marketing. With hopes of working in the entertainment industry and helping artists get their work seen by the audiences they want to, Danaley was able to sharpen her marketing skills as the Director of Paid Media and Co-Director of the Presentation on the Brand Marketing Team. Danaley has also had experiences working in social media marketing and public relations, all within the worlds of art and live entertainment. Being a part of the Brand Marketing Team has given her a look into what it means to be a professional, and she is looking forward to all the opportunities to come after graduating.
Danaley Silan
Director of Paid Media
Marcella Myaskovsky is a rising senior at Pace University, majoring in Advertising and Integrated Marketing Communications with a minor in Fashion Marketing. In addition to her role as one of the Presenters at the National Student Advertising Competition, she was a member of the account planning department where she was responsible for gathering data and conducting in-depth research on the target market. Her goals to work as a marketer or a market research analyst have been heavily influenced by the Brand Marketing team where she strengthened her skills in research and compiling data, and she looks forward to working in these fields upon graduation. Marcella has worked as a personal assistant at a clothing company, has had an internship with a celebrity stylist, and has gained product development skills in her current internship. Combining these experiences with the skills gained on the Brand Marketing Team, Marcella looks forward to becoming a valuable professional in her chosen field.
Marcella Myaskvosky
Account Planning: Member
Carolina Sanchez is a first-generation college student. She is currently a senior at Pace University, majoring in Advertising and Integrated Marketing Communications. In addition to her role as one of the Presenters at the National Student Advertising Competition, she was part of the Media Department where she extensively researched her target’s media consumption habits. Along with her teammates she helped develop paid, owned, and earned media strategies. During her time at Pace, she has gained exceptional analytical, research and technical skills that prepared her for future challenges. She aspires to work with global brands to create campaigns around the world with her trilingual skills in Portuguese, Spanish and English. With her strategic thinking and leadership qualities, she seeks opportunities to innovate and add value to companies. Carolina is determined and ambitious, and she is eager to make her mark in the global advertising and marketing field.
Carolina Sanchez Gonzalez
Media Department: Member
Antoinette Bercarich is a senior at Pace University, majoring in Advertising and Integrated Marketing Communication. As a member of the Media Department, her key responsibilities revolved around creating strategic approaches across paid, owned, and earned media platforms by analyzing primary and secondary research data. These strategies were thoroughly crafted to deeply engage the campaign's target audience. Throughout her journey, she blended her analytical and creative skills to yield results that not only resonated with the campaign's objectives but also forged strong connections with the target audience. Drawing from her previous experiences in internships focused on digital and social media marketing, Antoinette was able to bring valuable insights to the team, contributing to the development of meaningful and innovative strategies. Inspired by the Brand Marketing Team, Antoinette has set her sights on a future career in Media Marketing, eagerly anticipating the opportunity to apply her newfound skills in her professional endeavors ahead.
Antoinette Bercarich
Media Department: Member
Gabriella Mannino is a rising senior at Pace University pursuing her BBA in Advertising & Integrated Marketing Communications with a minor in Fashion Marketing and her MS in Social Media Marketing. As a member of the Media Department, Gabriella was responsible for developing a comprehensive media strategy that encompassed paid, owned, and earned media tactics. Leveraging her experience with media research tools including MRI Simmons, Statista, SRDS, and Nielsen, she conducted extensive primary and secondary research on target market media habits and identified effective paid media vehicles. Gabriella was involved in all paid media aspects including media cost calculations, budget allocations, impression forecasting, and media flowchart development. Her role on the Brand Marketing Team has deepened her passion and expertise in strategic media advertising, shaping her into a proficient young professional. With the valuable hands-on experience, she has gained from this opportunity, Gabriella plans to apply her market research, campaign development, collaboration, and project management skills in the professional world.
Gabriella Mannino
Media Department: Member
Maximillian Abrams is a United States Marine Corps Veteran and senior from Pace University majoring in Sports Marketing. As a member of the Creative Department, he was responsible for the illustrations and animations of the campaign. His work within the Creative Department contributed by leveraging illustrations and animations to tell compelling stories about product features, benefits, and customer experiences. The Brand Marketing team ignited his creative spirit and his passion for design in marketing by strengthening his artistic skills. He is excited to apply these skills to a position in the Sports Marketing field upon graduation. Through his internships at MADE Hoops and SponsorUnited, he has gained professional experience sharpening his marketing, social media, and competitive research skills. With the combination of skills that he gained from the team and internships, he plans to influence and contribute meaningful impact work to the growing Sports Marketing landscape. Outside work and school, Maximillian serves as a Chapter President for Latino America Unida, Lambda Alpha Upsilon Fraternity Inc. His passion for expanding a network of professionals that promotes brotherhood, scholarship, and community service is a testament to his work ethic, desire to make a positive impact, and goal to promote cultural awareness.
Maximillian Abrams
Creative Department: Member
Natalia Brito is a Pace University senior majoring in Advertising and Integrated Marketing Communications. She was a member of the Creative Department and contributed specifically to developing the creative materials for the marketing campaign including the editing of the commercials and the creation of billboards, print and digital ads. The Brand Marketing Team has ignited her goals to work within creative in the advertising industry finding creative ways to use data and create successful campaigns by turning visual ideas into reality. With her prior experience in non-profits, mainly helping in the communications department, as well as her experience in marketing internships, she plans to combine her skills and experience and apply them in the professional world.
Natalia Brito Blanca
Creative Department: Member
Mari Gabrielle Feliciano was a senior at Pace University majoring in Advertising and Integrated Marketing Communications. With a passion for art, she minored in Graphic Design to continue her art. During her time at Pace, she was able to excel in her studies and gain knowledge about media through classes and internships. Mari Gabrielle was able to learn about strategy, media, and creative during her time in Brand Marketing. She was a part of the creative department, responsible for creating and drawing the characters known as The Cold-Water Crew in Procter and Gamble’s campaign for the AAF. She used digital designing, hand drawn in order to create the crew and have it come to life. She now works at OMD for PepsiCo Frito Lay as a Media Buyer. She has utilized all the tools and information she has learned from her peers in the Brand Marketing team and education provided by Pace.
Mari Gabrielle Feliciano
Creative Department: Member
Max García Rico is a senior at Pace University, from Spain, majoring in Advertising and Integrated Marketing Communications with a minor in Entrepreneurship. Throughout his time at Pace University, he has worked as a freelance photographer and videographer, social media manager and creative director for several brands and clients and interned at an advertising agency and a soccer team’s marketing department. As a member of the creative department, Max was responsible for helping create the creative strategy as well as assisting with the work for the production team with his videography and editing skills. After graduating in May 2024, Max is going to continue with his studies by getting his master’s degree in digital marketing at NYU, hopefully while interning at a sports marketing agency. Since he will be studying and working in New York City for two more years, he intends to continue to gain experience at the same soccer team’s marketing department back in Spain during summer and winter breaks back at his hometown.
Max Garcia Rico
Creative Department: Member