Students Area Of Interest
Digital Marketing
Michelle Crespo-Gonzalez
Owned Media Department: Executive Director
Michelle graduated from Pace University, with a major in Digital Marketing with a minor in Fashion Marketing. As the Executive Director for Owned Media on the Brand Marketing Team, she led her team in curating and strategically placing owned media to effectively engage target audiences. Michelle has gained hands-on experience through roles at IL Makiage, The Clios, SSEC Sports Marketing Agency, the Official Philadelphia Eagles, Capuano Ristorante, and the Brandon Strong Foundation, where she managed campaigns that significantly boosted engagement and designed promotional materials for high-profile initiatives. As a first-generation Latina student whose first language is Spanish, Michelle brings a unique perspective and bilingual skills to her work, allowing her to connect with diverse audiences through impactful marketing strategies. Notably, she organized the first-ever Brandon Strong Toy Drive, collecting over 500 toys for the Children’s Hospital of Philadelphia, furthering her passion for community-driven work. Michelle aspires to build a career in digital marketing strategy at an advertising agency, with a focus on fashion or sports marketing.
Taygen Van
Account Planning: Executive Director
Taygen is a rising senior at Pace University majoring in Digital Marketing with a minor in Sociology/Anthropology. Taygen served as the Executive Director of Account Planning, Consumer Insights & Research where she was responsible for collecting, organizing, and analyzing primary and secondary research to evaluate the campaign’s strategy with actionable insights. Her position on the Brand Marketing Team encapsulates her aspiration to drive consumer research and data analysis into deliverable actions, providing a framework to achieve engagement with targeted consumers. Additionally, she has an extensive background in social media marketing interning within non-profit and entertainment companies. All these experiences have prepared her to enter the world of marketing.
