Pace University NYC
Brand Marketing Team
Campaign
Team Members
2022
Meta Quest
Maia Brown is a senior at Pace University majoring in Integrated Advertising and Marketing Communications with a minor in Graphic Design. She has completed courses that explore design, technology, business, and culture. Throughout her time at Pace University, she has worked full-time as the Art Director of YES MAM Creative, a marketing agency representing mission-driven brands and public figures in politics, wellness, technology, and fashion. Before attending college, she gained experience as an Arts & Style Columnist for the Baltimore Sun Newspaper, and produced copy, brand assets, and websites as a freelancer. For the Meta Quest campaign process, Maia worked in the creative department, helping develop the creative strategy and execute digital and print advertisements to be integrated throughout the campaign’s unique media plan. With over 6 years of professional experience, Maia has applied and enhanced her technical and creative skills to help build, grow, and establish identities for a wide array of companies. After graduating in May 2022, Maia is open to exploring more career opportunities in Digital Marketing, Social Media, and Creative.
Maia Brown
Amber Corbett is a senior Advertising and Integrated Marketing Communications student with a minor in Digital Marketing. On the Pace Brand Marketing Team, Amber is the Executive Director of the Media Department, where she and her team worked to strategically place paid, owned, and earned media in front of our target audience. She oversaw and curated the media strategy, including KPIs and Measurement. Strategic and proactive, Amber has gained professional and academic experience, allowing her to excel throughout her four years at Pace. She is active on campus as the former President of the Lambda Sigma Honor Society and is the Director of Recruitment of the Pace Advertising Club. Her effective and efficient work ethic led to Amber’s success in several marketing and advertising sales internships at Amy O. Jewelry, Fandango, NBCUniversal, MTV Entertainment Group, Fandango, and Rotten Tomatoes. Amber has an eye for detail and a strong interest in storytelling to create compelling marketing solutions. She is interested in pursuing a career in integrated marketing and client partnerships
upon graduating in May 2022.
Amber Corbett
Luanne Dinh is a recent graduate from Pace University, majoring in Advertising and Integrated Marketing Communications with a minor in Graphic Design. She served as the Executive Creative Director of the Brand Marketing Team and was in charge of overseeing the art direction and creative executions of the Meta Quest 2 campaign. Luanne also served as the head designer and one of the four presenters to deliver the pitch to the judges. Luanne is currently an incoming marketing manager for the climate tech startup Meltek, where she will manage the business’ online presence, ensure consistency in messaging across all channels and develop digital marketing strategies to increase customer acquisition. Throughout her time at Pace and her various internships, she has gained technical skills in advertising platforms such as Facebook Business suite, Google Ads and Google Analytics, as well as, proficiency in Adobe Creative Cloud programs. Luanne’s interest lies in the creative side of advertising and is interested in brand strategy or social media management.upon graduating in May 2022.
Luanne Dinh
Erik Mayerson
Erik Mayerson is a senior at Pace University majoring in Advertising and Integrated Marketing Communications. Throughout the past four years, he worked in PR at The Door: Idea House, event marketing at the Madison Avenue Agency and brand marketing at Fourlaps. For the Meta Quest campaign process, he worked in account planning along with media planning. During his time at Pace, he has gained exceptional analytical, research and technical skills that he will apply to all new future endeavors. After graduating in May of 2022, he is excited and enthusiastic to begin his career in the advertising and media industry.
Danielle Freitas is a senior at Pace University majoring in Global Marketing Management. Throughout her time at Pace, Danielle has gained excellent practice in brand and content strategy. As the Executive Director of Below-the-Line promotions, she was responsible for exercising her creativity to develop engaging campaign integration strategies that would resonate with the consumer. As a social media manager for companies in the entertainment industry, real estate business, and even immigration law, she knows how to adapt in order to successfully represent brands of any kind. Lastly, her internship in program development for the Clio Awards involved constant communication with clients, further developing her client relations skills. Danielle is an idea person, a leader, and a strategic thinker. Her career aspiration is to work with global brands to create campaigns around the world. With her trilingual skills in Spanish, Portuguese, and English, as well as her continuous studies of the French language, she hopes her multilingualism will assist her in her pursuits of becoming a global marketer.
Danielle Freitas
Chase Hill
Chase Hill is a senior at Pace University, majoring in Advertising & Integrated Marketing Communications with a minor in Special Event Marketing. Chase was the President of the Brand Marketing Team where he acted as editor in chief of the campaign plans book. He made sure each department was on the right track and often collaborated with departments to meet goals. He has gained marketing skills in the Technology and Entertainment industries through interning with 8x8, a global cloud communications company, and Madison Square Garden. Chase is interested in the entertainment industry where he hopes to match his skills from the team after graduation. Apart from work, he has also been a member of Pace’s Advertising Club where he was a part of the recruitment team, presenting to classes in order to grow the club’s number of members.
Salsabeel is a senior at Pace University, who is passionate about international finance and marketing and is double majoring in Finance and Marketing (with a concentration in Advertising
and Integrated Marketing Communications). Salsabeel has served as the COO of the Brand Marketing Team where she was in charge of ensuring that departments are on track to meet
their goals, create and schedule meeting times with the different departments, and manage the team’s budget. Salsabeel was also the Director of the Brand Marketing Team where she was in charge of writing the script for the presentation at the NASC competition and ensured that presenters are well prepared to present a streamlined and professional presentation. At Pace, she has enhanced her leadership skills by becoming the President of the International Student
Club and the Vice President of the National Society of Leadership and Success. Through her internships and various online certification courses, Salsabeel has developed her
communication and time management skills while learning more about social media management and international finance and marketing. Salsabeel is always looking for opportunities to gain new experiences and expand upon her strengths.
Salsabeel Karam
Nicole Martins is a senior at Pace University double majoring in Global Marketing Management and Digital Marketing with a minor in Fashion Marketing. On Pace’s Brand Marketing Team Nicole held a position in the Media department to help develop a media strategy, flowchart and analyze which media buys would best suit the campaign. She was also the Director of the Brand Marketing Team where she was in charge of writing the script for the NASC competition and ensured that the presenters were prepared to present a professional presentation. During her time at Pace she has interned at the Clio Awards
Fresh Beauty and Coveteur where she developed her social media marketing, digital marketing and ecommerce skills. She leveraged her organizational, analytical, and interpersonal skills to actively contribute to different campaigns and enhance brand presence. Nicole has held leadership positions as President of the Pace Advertising Club and former President of the International Student Club. She’s been a pivotal group member and leader in several of her marketing classes. She’s keen on furthering her marketing skill sets within her brand marketing courses and applying her work experience within the
marketing industry.
Nicole Martins
Elva is a recent graduate from Pace University, majoring in Advertising and Integrated Marketing Communications with a minor in Psychology. Throughout her time at Pace, she has gained professional experience through many internships and jobs. During her senior year at Pace, she was part of the Account Planning Team in Pace’s Brand Marketing Team. Here, Elva conducted research, analyzed data, and provided insight to the other departments about our target. She also worked on Below-the Line ideas for the Media Team. This includes working on the budget and timeline of each idea and making sure every aspect of our Below-the Line worked seamlessly. Elva is currently working as a Market Research Intern at Bombora. She is helping them find co-ops and partners, pull together client reports, and analyze data. She is also working as a copywriting intern for Tokenmetrics, writing blogs, conducting research, and strengthening copy. With over 3 years of marketing-related experience, Elva has sharpened her skills in marketing, social media, market and competitive research, and data analysis. Elva’s interest lies in consumer psychology and behavior and is currently seeking opportunities in Market Research and Consumer Insights.
Elva Lee
Steven Morea
Steven Morea is a senior at Pace University majoring in Advertising & Integrated Marketing Communications. Throughout the past four years, he has gained professional and academic experience through various school and internship experiences in social media marketing, copywriting, and content creation. Steven has also been recruited by several brands such as Dunkin’, Snapchat, and Co-star to create original content for their social media pages because of his social media presence. This experience has given him an indepth look and deep understanding of creative content creation and social media marketing. For the Meta Quest campaign, Steven served as a member of the creative department and introduced ideas that led to the creation of the organizing idea. He also helped in the creation of the commercials as well as print advertisements. After graduating in May 2022, he is excited to begin a career in digital marketing or social media management.
Nate Shectman
Nate Shectman is a junior majoring in Film and Screen Studies and minoring in Advertising and Integrated Marketing Communications. He was so grateful to have served as this year’s Executive Creative Director of the team. Over the past three years, he has worked hard to blend together both business and creativity, working in positions of digital marketing, content creation, and brand social media/online presence management. He has served as Creative Director of Pace’s Advertising Club and has attributed many useful skills through not only academia but also real-world experiences. He aims to shape brand messages into imaginative actionable ideas and search for the creative that goes outside the box.
Anshicca Somaiya is a senior at Pace University double majoring in Advertising and Integrated Marketing Communications as well as Digital Marketing with a minor in Management. On Pace University's Brand Marketing Team, Anshicca served on the Media and Account Planning
departments, working on research activities, generating insights, and contributing to the formulation of the media strategy. She was also the producer for the Brand Marketing Team where she successfully coordinated between the production and presentation teams to ensure a smooth presentation and Q+A session. In the last 3 years she has used her strong work ethic, excellent organizational and interpersonal skills to gain professional experience in her Business Development and Digital Marketing roles at her internships at Clio Awards and Ashita Jewelry. During her time at Pace, she was treasurer for the Advertising Club and had been secretary for the International Students Club. She looks forward to applying her professional and academic knowledge in the marketing industry and working in brand strategy or events marketing post graduation.
Anshicca Somaiya
Elana Xu
Elana Xu is a recent graduate from Pace University, Lubin School of Business, double majoring in Marketing: Ad IMC and Business Analytics. She served as the Executive Director of Account Planning, Research, and Consumer Insight of the Brand Marketing Team. Responsibilities included conducting and analyzing primary and secondary research, implemented various analysis tactics to identify target sweet spot for Meta Quest 2, and providing research support for the Media and Below the Line department. Throughout her four years, she has utilized her strong management and problem solving skills to thrive in internships, university organizations that she holds leadership positions in, and academic projects at: Mindshare, Petsnax, Cococozy, Lubin Sales Team, Global Korea Through Entertainment and the Brand Marketing Team. Elana is eager to apply her professional experience and academic knowledge in the marketing and business analytics field.