2005 - Yahoo 

Challenge: Building on the current “Life Engine” brand positioning, the challenge is to develop a $10 million national communications plan, in order to engage the youth audience (specifically teens age 13-17) and encourage trial/adoption and sharing of Yahoo!’s youth-relevant products. The plan should include advertising, partnerships, promotions and direct marketing as well as a recommendation on how to aggregate/modify Yahoo!’s exiting product offerings to best suit this audience.