top of page

2011 - JCPenney 

JCPenney-Logo.png

Challenge: Develop a $100 million dollar proposal for a national, fully integrated marketing campaign to run from Feb. 2012 to Feb. 2013, designed to increase market share among females 25-34 years old.
- Target: Women 25-34
- Timing: Feb 2012 - Feb 2013
- Budget: $100 million

Business Goals and Objectives: Acquire female customers ages 25-34. Retain female customers ages 25-34. Increase shopping frequency and grow share of wallet among current female customers ages 25-34. 

bottom of page