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2011 - JCPenney

Business Goals and Objectives: Acquire female customers ages 25-34. Retain female customers ages 25-34. Increase shopping frequency and grow share of wallet among current female customers ages 25-34.
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Business Goals and Objectives: Acquire female customers ages 25-34. Retain female customers ages 25-34. Increase shopping frequency and grow share of wallet among current female customers ages 25-34.