Campaign
Team Members
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Kat O'Connor
President
I am a rising senior at Pace University pursuing a BBA in Advertising & Integrated Marketing Communications with a minor in Philosophy. As Chief Operating Officer of Pace University's Brand Marketing Team and through internships at LoveShackFancy, I have gained experience in brand strategy, creative production, and project management.
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I am passionate about fashion, storytelling, and creating meaningful brand experiences through collaboration and creativity.
Evan Kniola
Chief Operating Officer
Mikaela is a senior at Pace University majoring in Advertising and Integrated Marketing Communications with a minor in American Studies. Mikaela served as the Co-Executive Director of Account Planning, where she was responsible for collecting, organizing, and analyzing primary and secondary research to evaluate campaign strategy and uncover actionable insights. Her position on the Brand Marketing Team and her Public Relations internship with Brandywine River Restoration Trust have developed her passion for engaging with consumers on a deeper level through strategic storytelling, audience research, and data-driven communication. She is especially interested in understanding consumer behavior and creating campaigns that build meaningful connections between brands and their audiences.
Mikaela Fua
Account Planning: CO-Executive Director
Bryana Yetman, BBA in Advertising and Integrated Marketing Communications, is elated to be the Co-Head Of Account Planning and a Presenter on the Pace Brand Marketing Team 2026-2027. Throughout this incredible experience, Bryana served as a swim instructor for Asphalt Green’s AGUA team, guiding both her students through rigorous lessons in water safety. She would like to thank her colleagues, her students, her family, and of course, Professor Nankin for taking her into the team.
Bryana Yetman
Account Planning: CO-Executive Director
I hold a BA in Film & Screen Studies with minors in Arts & Entertainment Management and Marketing. As Creative Director of Pace University’s Brand Marketing Team and through experience at The Gotham Film & Media Institute and Paramount, I have developed both creative and organizational expertise across all stages of production and marketing. I am passionate about the entertainment industry and eager to contribute to impactful projects that engage audiences.
Ava McDermott
Creative Department: Executive Director
​I hold a BA in Film & Screen Studies with minors in Arts & Entertainment Management and Marketing. As Creative Director of Pace University’s Brand Marketing Team and through experience at The Gotham Film & Media Institute and Paramount, I have developed both creative and organizational expertise across all stages of production and marketing. I am passionate about the entertainment industry and eager to contribute to impactful projects that engage audiences.
Chaitanya Santosh
Media Department: Executive Director
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Gigi Milliken
Director of Paid Media
I hold a BA in Film & Screen Studies with minors in Arts & Entertainment Management and Marketing. As Creative Director of Pace University’s Brand Marketing Team and through experience at The Gotham Film & Media Institute and Paramount, I have developed both creative and organizational expertise across all stages of production and marketing. I am passionate about the entertainment industry and eager to contribute to impactful projects that engage audiences.
Sierra Vendas
Director of Owned Media
Carlotta Ricciotti is an Italian graduate of Pace University’s Lubin School of Business with a BSBA in Digital Marketing. She served as Director of Earned Media and Producer for the Pace Brand Marketing Team, where she developed media challenges and engagement ideas designed to generate conversation and earned media around the campaign while coordinating communication between teams to keep projects on track. Carlotta has also gained experience as a Social Media Marketing and PR Intern at DOWNTOWN Magazine and as a Social Media Manager for Life Curious Women. She is passionate about marketing, social media, advertising, public relations, and strategic communications.
Carlotta Ricciotti
Director of Earned Media
​I am an Advertising and Integrated Marketing Communications major with experience collaborating on the Account Planning, Media, and Production teams. Through internships with several small businesses, I have developed skills in marketing strategy, content creation, and client communication.
Lexi Krakowski
Account Planning Member
Paid Media Member
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Aislinn graduated in May 2026 with a BBA in Arts and Entertainment Management and Advertising and Integrated Marketing Communications. They served as Art Director, helping the creative team with creative strategy and execution, plansbook design, and pitch design. Post graduation, Aislinn will head into the music industry focusing on live music and artist marketing.
Aislinn Warlick
Creative Department Member
Lukas graduated cum laude from Pace University with a BBA in Advertising and Integrated Marketing Communications with a minor in Graphic Design. As part of the Brand Marketing Team’s Creative Department, he helped connect marketing research with creative direction, contributing to the campaign’s visuals, messaging, and video work. At Pace, he worked as a Digital Lab Student Assistant and Development & Alumni Relations Intern, served as a Junior Class Senator, and was a member of the American Marketing Association. In Fall 2026, he will move to Finland to pursue an MSc in International Design Business Management at Aalto University.
Lukas Martello
Creative Department Member
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Sargam Chaturvedi
Creative Department Member
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Oumou Diallo
Creative Department Member
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Brooke Mclean
Creative Department Member
Brooke is a rising senior at Pace University double majoring in Advertising & Integrated Marketing Communications and Arts & Entertainment Management. As Director of Videography on the Brand Marketing Team, she oversaw the video and audio executions of the campaign and brought ideas to life through visual storytelling. She has experience producing social media segments and a podcast, as well as working on short films in editing and sound, and currently serves as Event Manager for an a cappella group. She has a strong passion for marketing, particularly within the entertainment industry, and is always eager to step outside her comfort zone, try new things, and continue learning.
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Astrid Gales
Creative Department Member
Gianna is an upcoming Senior within Pace University’s Musical Theater program with a Minor in Marketing. As a member of the Brand Marketing Team; Gianna worked within the Creative Department. Gianna has Social Media experience as part of Frequency A Cappella’s social media team, and has experience as a Production Assistant and Commercial Actor.
Gianna Joyce
Creative Department Member
