2012 - Nissan

Challenge: Develop a $100 million dollar national, fully integrated marketing branding campaign to run from March 2013 to April 2014, with a focus on Multicultural Millennials designed to increase market share among all multiculturals.
- Target: Hispanic Americans, African Americans, Chinese Americans 18-29
- Timing: March 2012 - April 2013
- Budget: $100 million
- Tagline: Innovation Made Bold

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Business Goals and Objectives: Rebrand Nissan as an innovative brand to Hispanic American, African American, and Chinese American millennials. Create and maintain a brand connection traditionally and digitally with Multicultural Millennials. Increase Nissan vehicle sales and convert current vehicle drivers into Nissan owners. Acquire multicultural customers to help achieve an overall Nissan market share of 10%