Students' Area Of Interest
Brand Marketing
Jamie Willix
Chief Operating Officer
Jamie is a junior at Pace University, majoring in Advertising and Integrated Marketing. She served as the Chief Operating Officer of the Brand Marketing Team, where her strong organizational and team management skills drove resource allocation, strategy development, and team success. As an Onboarding Marketing Manager at Let’s Level Up, a UK-based marketing company, Jamie has expanded her expertise in global marketing strategy and creative development, gaining valuable insights into both UK and US market dynamics. She is passionate about pursuing a career in Account Directing and Brand Strategy, leveraging her leadership experience, academic studies, and professional roles to shape her post-graduation career.
Mia Gallagher
Media Department: Owned
Mia is a senior at Pace University, majoring in Advertising and Integrated Marketing Communications. As a member of the Owned Media department on the National Student Advertising Team, she plays a key role in curating and strategically placing content to maximize audience engagement and brand impact. Mia specializes in crafting compelling narratives that foster authentic connections between brands and consumers. Beyond marketing, she is a dedicated blogger and poet, using her writing to explore themes of resilience, purpose, and identity. She is passionate about pursuing a career in brand strategy, where she can combine creativity, empathy, and strategic thinking to help brands make meaningful connections.
Brooke Casella
Creative Department: Associate Director
Brooke, a senior at Pace University majoring in Advertising and Integrated Marketing Communications with a minor in Finance, possesses exceptional leadership and creative abilities. As the Executive Director of Creative Development, she effectively utilized her organizational skills to guide her team in the successful production of impactful advertisements. This experience on the Brand Marketing Team, has solidified her passion for creative marketing. Her position on the team, where she guided the creative framework and oversaw campaign executions, has significantly shaped her professional growth. By enhancing her skills and knowledge within the advertising field, the team has prepared her for a successful career upon graduation.
Daniel Reznichenko
Paid Media Department: Co-Director
Born in Oregon, USA, and raised in Moscow, Russia, Daniel embodies the fusion of two worlds. Having served as the co-director of the Paid Media Department on the Brand Marketing Team, he brings a winning mentality, an aura of success, and relentless creativity to an already accomplished team. In addition to having been the Marketing Director of the revived Salomon Brothers, he has successfully worked on marketing strategies for startups across industries, including mobile apps and real estate. Despite these demanding roles, he has maintained an exceptional academic record, earning a spot on the Dean’s List every term since 2022.
