Voted by the editors of Agency Magazine as one of the 10 best and brightest agency strategists, he has had extensive experience as a senior marketing, branding and research executive on both the client, consulting and agency sides of the marketing and communications business. He has been responsible for directing major business building assignments for startups as well as leading marketing companies, including BellSouth, Campbell Soup, Peugeot, Pfizer, Prudential and Visa.
He recently completed an assignment as President and Chief Marketing Officer of TeleData Technology and previously served as Vice President of Marketing and Business Development at Silicon Valley startup eCode.com. He also held the position of Vice President Marketing and Strategy at the Starz Encore Media Group (subsidiary of AT&T/Liberty Media). Prior to joining Starz Encore, he held senior executive appointments at major advertising and public relation agencies, including Creamer Dickson Basford (subsidiary of Havas/RSCG), Grey Advertising, Bozell and Backer Spielvogel Bates Advertising.
He received a B.S. in Economics, Magna cum Laude from New York University with special honors in Economics. He holds an M.B.A. in Industrial Psychology and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has lectured to or been published by a variety of organizations, to include the Public Relations Society of America, the Direct Marketing Association, the American Marketing Association, Investor Relations Society, the Consumer Electronics Show, Institute for Broadcasting and Technology, and Yale University. He is a past-member of the Board of Directors of the American Marketing Association and past-chairman of the Advertising Research Foundation.